International humanitarian organisation World Vision Malaysia has launched a new initiative called the World Vision Skip-A-Meal Campaign to increase public awareness on hunger and hunger-related issues.
The campaign is targeted at corporations that want to be actively involved in a meaningful corporate social responsibility (CSR) programme, company-wide.
Participating corporations are urged to play an active role by encouraging their staff to skip a meal, or have a light meal, and donate the money that would have been spent on the forgone meal.
“Hunger is seldom discussed in Malaysia. Malaysians, generally, do not realise that hunger is a global issue, and has been for many years.
“In many ways, we are cocooned because of the abundance we enjoy,” said World Vision Malaysia executive director Liew Tong Ngan.
“By embarking on the Skip-A-Meal Campaign, corporations are able to get their staff from all levels involved in a simple yet meaningful CSR programme that can make a tangible difference in addressing the global issue of hunger,” Liew added.
World Vision Malaysia hopes to attract 200 local corporations to participate in the nationwide campaign between now and the end of April.
The amount to be donated for each skipped meal has been set at RM10 for breakfast, RM20 for lunch and RM50 for dinner.
The campaign aims to raise RM50,000 for the World Vision Malaysia Children's Development Fund to fight hunger and poverty.
To help its corporate partners to be more focused, World Vision Malaysia has earmarked April 1 to 8 as the Skip-A-Meal Campaign week.
Participating corporations or individuals can identify a day within that period to skip the meal of their choice; they can even opt to skip more than a meal a day.
For more information, call 03-7880 6414 or visit http://www.worldvision.com.my/.
[Article extracted from TheStar Online]
Our two cents,
Start doing your bid today for charity! Skipping a meal won't kill you. Infact by doing so you might save a life! So start acting!